Target Market:Although there is no specific target market because anyone who owns at least 1 DVD can use this, i mainly intended this product for someone who would be working 5 days a week. Age is not a factor in the design of my product rather how well this product would function for the user. "Messy" people would be able to find my product useful because it seems they would always misplace things and end up losing them in the end. The materials i chose would be easy to clean for this person and would fit into any type of household.
The main purpose of this product is to be able to hold and organize a small set of dvds or games for the user. Say the user were to watch a movie or put a game into their ps3, they would more than likely toss the box aside and end up kicking it about until it is lost somewhere in the house. This rack allows them to simply place the case somewhere they can see clearly and organize it even though they're using the disk. This rack can also be used to store the users favorite movies or games. Ones that they would use often, so instead of always putting it back in the shelf after each use they can simply place it on this rack on their coffee table and still not make a mess or create a storage-like stack.
the overall shape of the product derived from the fact that i wanted this to be a one-piece product. I didn't want the user needing to fiddle around with 20 small pieces that are meant to fit together to form something that might not be stable depending on how the user assembles it. This way, i could eliminate the factor of the user being and absolute dummy for assembling products. This led me to start looking at flexible plastics, wood veneers or other types of materials that have similar properties. I also had to make sure it was stable enough because once the slits were cut for the dvds to slide into, the curve became weak which i found out after using a few types of plastics for prototypes. The type of material i ended up using is a type of PVC. This vinyl is flexible and has shape memory which allows it to always flatten out after being twisted up and bent.
The reason for my choice of colour for the vinyl was quite simple. I wanted my product to look rigid when it was all folded up into place so the colour would have to show that. The marble/concrete type look to it tricks people in thinking that its something totally rigid while it really is flexible. It would seem like a piece of concrete was hardened in that position making it seem much more interesting. The other interesting aspect of the product is the use of chain to create the curve. The strength of the chain combined with it's small size allows it to be flat packed and hold the product in place when put together. The chain attaches into the vinyl through ways of cutting slits and poking holes which keep everything in place. By cutting a cross slit in the vinyl, it can hold the chain quite well.
The shape of the product is quite simple and yet it looks interesting. The tops of the curves could carry enough of a load to hold up the dvd cases while the other curve provides stability when the cases are in place. The middle may seem like a weak spot in the product where it caves down a little but it is actually as stable as the rest of the product. I came across this "imperfection" while creating prototypes and realized that it gave the product more character while not giving up any stability.
Overall, i created this product so that it would easily fit in most household situations whether there are antiques lying around or if its placed in a futuristic setup. I also wanted this to be something people would talk about if they saw it sitting around. From its flattened state to its upright shape, i wanted the user to feel like they have something different here. It may look rather simple and normal when flattened which allows for easy storage if not in use but when it is folded upright, there is something that the user would be glad to put on their t.v. stand even if there aren't any cases on it.
6 comments:
I like the overall shape of the product, it gives a interesting feel to something that is generally quite static and rigid in appearance.
Using the chain is quite a nice touch, although it may take something away from the vinyl used
Kev! The material created a really unique form which I find quite appealing. The only thing you may have done to improve it is perhaps the capacity of the rack? But on the whole a nice look =)
i love the appearence of this rack and think it suits the form and creates an interesting shape. i would have liked to see it in maybe a different colour to blend a bit more with the blacks and silver of the electronic devices around it. i think i achieves the brief very well and has a great 3d transformation well done
The colour that chosen is perfectly matched to what you wanted, it made the structure more rigid and gave it a more modern design. i agree with warik by saying that it could be improved by increasing the size or putting another rack to increase its capacity.
I really like the form of the product, it gives a unique feel to the object. The material is also very unique and it would make a great postal gift in my opinion. Perhaps having options to extend upwards would be an idea? But all in all great job :)
nice nice nice
i like the way you have created the shape. for me, it is interesting design and the form.
i think it also has those great 3d
transformation from 2d.
well done ^^
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