Video Reflections 6: Seymour Powell - Designing Dream Machines

Although i know the process of designing something is long and grueling, this video has shown me how skilled professionals go about getting the job done. This is not just about getting the job finished for a client, its about doing it to the best of their abilities and at the same time, connecting with the client to make sure that they've done the correct job.

Many times, while working on a project, the designer would tend to create this bond with whatever they are designing but this video raises certain issues about how a product needs to be made to flourish in the market. One of those important things is to always refer back to the client or the target market. This is a habit that i think i can relate to because i know that during project, i will often venture off towards another market just because i think that i've got a good idea for it.

I was intrigued how they managed to use different design techniques from different times. Some which were futuristic but some which were from the past that have been used and had been successful. This made me realize how important the brainstorming process that they mentioned is. It leads to what the final product may or may not look like depending on the techniques chosen to create the product.

The end presentation teaches us that even though we may put in a lot of work to create something, it may not always be successful to either the client or the market. The work has not gone to waste though because it becomes a lesson learned and people will always remember the effort that was put into creating the final product. This was a morale booster to know that even the best may fail but everyone can learn something from it.