Thursday, March 25, 2010

Task 6 - The Story of Bottled Water - Video Reflection

I always had an idea of how much damage the water bottle industry was doing on the planet but i never knew it to such an extent that it is a major cause of killing the planet. I, like most people in the world, get the impression that bottled water is pure and clean so if a product is pure and clean, it can't possibly be doing that much damage to the environment. This video has proved that theory very wrong.

It is impressive how the bottled water company is able to change the views of almost everybody in their countries that tap water is not safe to drink even tho bottled water is from the same taps and even less regulated than normal tap water. The video explains that this is manufactured demand, where companies put thoughts in peoples heads about the product to sway them to another. It scares me to think that all the decisions i've been making were pretty much made for me even before i thought about it. Besides the fact that companies scare us about tap water with untrue stories or exaggerated facts, i'm not too happy that the manipulate us by putting their product behind an unreal fantasy and telling us misleading facts about how they are environmentally responsible.

What strikes me as a stand out point was the way they recycle. 80% of bottles end up in landfills or get burned releasing toxins. And the ones that get recycled gets shipped to India which is weird because why can't america do their own recycling? So only a small proportion gets recycled and the unrecyclables gets dumped into landfills again. I wouldn't be too happy if they dumped it in my backyard. I think that the bottled water companies should focus more on a sustainable cycle and not just reusing the plastic for the sake of reusing it. Turning plastic bottles into lower quality products is not the solution. Also, the water in many places is undrinkable because of the pollution that bottle industries pour out of their factories so there has to be a way to cut this down and develop a better way to produce these bottles.

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