Designer : Claus Jensen & Henrik Holbæk (Tools Design)
Industrial Design Excellence Award 2008
Eva Denmark is a company known to produce high quality and innovative products. They always look to combine functionality with uniqueness as to personalize each of their products to its users. For the Eva Solo brush, the company turned to designers Jensen and Holbæk to design a brush which would be unique and have enhanced abilities as an everyday brush. Jensen and Holbæk would need to identify the problems of existing brushes and then create solutions on improving those aspects.
Jensen and Holbæk came up with a design that combined simplicity and high quality together creating an award winning brush. The slender design of the brush gives it a unique smoothness that would match the most contemporary and elegant of homes. The stainless steel maintains a clean and reflective surface showing off its quality of finish. With these properties, the Eva Solo is perfect for its target market which is the home cooker in need of an effective and elegant kitchen utensil.
One of the problems that many brushes had were that the brush hairs came loose and fell into the food while brushing it so Jensen and Holbæk made the Eva Solo bristles out of steel instead. This proves to be much stronger and less likely to snap off while in use. The steel brush hairs are actually spring coils which allow the user to spread fluids evenly and effectively. When dipped in a fluid the spring traps the fluid within its coils which acts as an fluid storage system. When the springs are brushed against a surface, the springs bend which then opens up the coils allowing the fluid to flow out of the springs.
Visual Design Analysis:
Line: Straight hard continues lines along with colour of material shows rigidity and strength of the product.Line: Simplicity shown by the lack of curves.
Balance: Entire brush is flat and smooth allowing it to lie firmly on any flat surface.
Contrast: Metal surface allows light to reflect off surface creating a shiny and clean look.
Form: Rigid, making it look mechanical.
Form: With all the edges and corners, the brush resembles a steel structure.
Form: Straight handle of the brush provides easy grip for the user.
Form: Slim rectangular shape makes the brush stand out from other general utensils.
Form: Thin and flat shape make the brush easy to store.
Colour: Natural stainless steel grey gives the brush a sleek contemporary look
Colour: Monotone colour creates a more high scale and quality product as finish can be clearly seen
Texture: Smooth surface allows for a high quality feel. Appeals to users.
Proportion: Long straight handle creates the overall look and form of the brush.
Websites with more information on the Eva Solo Grill Blasting Brush
http://images.businessweek.com/ss/08/07/0717_idea_winners/99.htm
http://www.evasolo.dk/Info-pressroom/01-02-2007-grillproducts.html
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