Video Reflections 3 : Yves Behar - Creating Objects that tell Stories

This video originally had me thinking that all design had roots and they were all based on something that had happened before or an event that triggered the way something would have been designed. To be able to design well, we need to all look back on what effected us to want to design. These would range from small events such as when you might have watched cars go by with the parents or when you decided to have a run at the park in the middle of the night which ended up as a bad idea. These are all things that could have triggered the way things can be designed because it involves the experience and an aesthetic that would be imprinted in a persons mind.

As i kept watching, i realized he began to confuse me as he says that we should be designed for the events rather than designing from events. He explains how an item should not just be an item, it should mean something and have a connection with people. I then became even more confused as he jumps to start talking about some of the things that he has been doing. I'm not sure exactly what point he's trying to make here but i do understand some things about how design plays a major roll in the interaction with people. Design should give things more than just one primary function, there can be secondary and even tertiary functions.

From these design philosophies he finally describes how design should contain value. People should want to buy something and keep it for what its worth whether it becomes of some sentimental value to them or it was just a good experience. This was pretty evident when he was describing the uses of the Y water bottle. I thought he really reached out about his way of thinking when he talked about his 100$ laptop. It was different as it was colourful, it reached out to its target market and it contained sentimental value to people as he showed with his nephew as an example where his nephew created his own version of the laptop because he liked it so much.

Finally, the way that he distributed the condoms out to the crowd, he really proved his point about values of a product as now those people would probably remember everything about the product because of the way they got it. Although, i learned a lot about Yves' philosophy of design, it was still a bit confusing as he ended with " and thats how we could change the world". That was very confusing for me because i didn't think he was trying to change the world with his designs, i thought they were to look at existing things from a different point of view. I would need to watch this video quite a few more times to understand everything about it but it would help if it weren't so confusing.